Digital Avenue was founded in August of 2000 by Dallas McLaughlin.  Digital Avenue was founded with the concept of being an all inclusive content development business – meaning, businesses would no longer be forced to work with multiple companies for their content and media needs.  Under one roof, and one name, you could now find a top tier Web and Graphic Designer, as well as an individual with immense knowledge of the ever changing marketing and advertising landscape.  The biggest advantage of working with Digital Avenue was, and is, having all of your media created by one company which creates a sense of “connectivity” between separate forms of media.  Working under one roof also allows our clients to keep costs down.

In 2005, Digital Avenue rebranded to include its newest venture by adding Audio Production and Engineering to their growing list of services.  Dallas McLaughlin has positioned himself as the leading Audio Engineer in Rochester, MN.  With Dallas McLaughlin, Digital Avenue can stake claim as being the only recording studio in Rochester with an in-house, Pro Tools Certified Head Engineer.

2010 saw a lot of changes for Digital Avenue.  While maintaining the services of Web and Graphic Design, and Audio Engineering – Digital Avenue took a much needed leap into the Party and Event Coordinating business.  Digital Avenue has a unique ability to create and coordinate events that people can’t help but talk about.

Digital Avenue is continuing to expand their services and provide our existing services at a beyond exceptional level.

About Dallas McLaughlin

Dallas McLaughlin is a 25-year-old engineer living in Rochester, MN.  He is the founder and head engineer at Digital Avenue Recording.  Like most engineers, Dallas got his start in music as a musician; first picking up the guitar at the age of 10 years old.  After honing his craft through high school, it was time to take his hobby, and turn it into a career.

After toying with the idea of pursuing a Performing Arts degree at Berklee College of Music, Dallas settled on what sounded more like a “stable” future, and turned his passion for music towards the production and recording side of things.

After enrolling at The Institute of Production and Recording, Dallas was finally immersed in a deep culture of audio production and engineering.  Working daily with some of the top engineers on the planet, and supplied with some of the best equipment in the country, Dallas had every tool at his disposal to learn everything imaginable about the recording business.

While pursuing his degree in Audio Production Engineering, Dallas simultaneously pursued a Pro Tools Certification.  The Pro Tools Certification is a feat in itself, but to earn one from the Institute of Production and Recording is an even larger feat.  Aside from the standard Pro Tools requirements, IPR self imposes more than double the normal required hours, and a higher overall score to earn your certificate.  Few engineers have a Pro Tools certificate, even fewer have one from The Institute of Production and Recording.

After graduating with an Audio Production Engineering degree, as well as his Pro Tools Certificate, Dallas began slowly upgrading his own recording studio and building his network.  After a few moves, he found himself back in his hometown of Rochester, Minnesota.  With a more local fan base, and easier to come by connections, Dallas turned all of his attention to marketing Digital Avenue and taking it to the next level.

By consuming every bit of marketing, advertising, and business material he could come across, Dallas turned himself into a self-proclaimed “Jedi of Marketing”.  By mixing “New World” and “Old World” marketing tactics, Dallas has been able to take his little home recording studio and really set it apart from the rest.  A lot of recording studios will have the most expensive, latest and greatest gear, but fall on there faces when it comes to “branding”.  Branding and building a true identity is where Digital Avenue has been able to flourish.

Dallas McLaughlin, and the team at Digital Avenue have been able to take Digital Avenue from a home recording studio, to a way of life.