When a homeowner decides to put his house on sale and calls the office of the top real estate agent in town…
When he calls the moving company the real estate agent referred…
When a family arrives in a new town and calls someone recommended as the family doctor…
When a wealthy couple calls their favorite fancy restaurant looking for a reservation…
Go down the list. Airlines, hairdressers, and yes, hotels.
When a new referral calls, all that hard work, money, and time you invested in earning those referrals, and then the phone rings and it gets answered by your annoyed, overworked, burned out, never very good at it anyway receptionist/agent, it all falls apart.
What is the business man thinking when he/she allows the neither pleasant nor interested in new business receptionist to answer the phone?
An idea set in place by Seth Godin…
