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	<title>Digital Avenue</title>
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	<link>http://www.digiave.net</link>
	<description>Seeing the world through new eyes...</description>
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		<title>Reevaluating The Status Quo</title>
		<link>http://www.digiave.net/reevaluating-the-status-quo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reevaluating-the-status-quo</link>
		<comments>http://www.digiave.net/reevaluating-the-status-quo/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 19:04:21 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=853</guid>
		<description><![CDATA[Let me deviate from the normal &#8220;Music Blog&#8221; and let me dig up a piece I wrote for a different blog in the past. At the end of the day, a lot of this stuff transfers right over to the music business anyway. I was born into a family of Hoteliers so I&#8217;ve been around <a href="http://www.digiave.net/reevaluating-the-status-quo/#more-853" class="more-link">Continue reading &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The worst voice of your brand, IS your brand</title>
		<link>http://www.digiave.net/the-worst-voice-of-your-brand-is-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-worst-voice-of-your-brand-is-your-brand</link>
		<comments>http://www.digiave.net/the-worst-voice-of-your-brand-is-your-brand/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 01:00:13 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=852</guid>
		<description><![CDATA[People either ignore your brand, or they judge it. When judging it, people usually judge with very little information or background surrounding your brand. When they do judge it, they will be judging it on the loudest, most brash, meanest, and selfish member of your brand. When a waitress gives a customer poor service, suddenly <a href="http://www.digiave.net/the-worst-voice-of-your-brand-is-your-brand/#more-852" class="more-link">Continue reading &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The $2,000 Phone Call</title>
		<link>http://www.digiave.net/the-2000-phone-call/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-2000-phone-call</link>
		<comments>http://www.digiave.net/the-2000-phone-call/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 03:45:41 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=850</guid>
		<description><![CDATA[When a homeowner decides to put his house on sale and calls the office of the top real estate agent in town&#8230; When he calls the moving company the real estate agent referred&#8230; When a family arrives in a new town and calls someone recommended as the family doctor&#8230; When a wealthy couple calls their <a href="http://www.digiave.net/the-2000-phone-call/#more-850" class="more-link">Continue reading &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus. Disconnect. Do not be distracted.</title>
		<link>http://www.digiave.net/focus-disconnect-do-not-be-distracted/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focus-disconnect-do-not-be-distracted</link>
		<comments>http://www.digiave.net/focus-disconnect-do-not-be-distracted/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 01:12:00 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=848</guid>
		<description><![CDATA[The teachers are taking their favorite music and using it to teach you techniques. Learn and appreciate those techniques. They're great. But if you only learn the techniques they teach you, you're only learning their favorite music. Never think their heroes are better than yours. You'll hear a lot about the greats, but whatever you love is great, too.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digi Ave Media Roundup</title>
		<link>http://www.digiave.net/digi-ave-media-roundup/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digi-ave-media-roundup</link>
		<comments>http://www.digiave.net/digi-ave-media-roundup/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 23:15:30 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Digital Avenue]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=767</guid>
		<description><![CDATA[February 15th, 2010 The Modern Bond: Part I On February 15th, 2010, On The Rechord founder Emily Buss posted a mini interview with me on their web site. She made me sound way cooler than I really am! This is part 1 of a two part interview. Look for part two further down in this <a href="http://www.digiave.net/digi-ave-media-roundup/#more-767" class="more-link">Continue reading &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.digiave.net/music/Killing%20Me%20Softly%20Uncensored.mp3" length="5266330" type="audio/mpeg" />
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		<title>An Example of Extraordinary</title>
		<link>http://www.digiave.net/an-example-of-extraordinary/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-example-of-extraordinary</link>
		<comments>http://www.digiave.net/an-example-of-extraordinary/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 20:36:34 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Brand Indentity]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Development]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=700</guid>
		<description><![CDATA[The blog here at Digital Avenue has long been devoted solely to music, music business, and other music related ideas. With our newly rebranded company, I'll also be refocusing the scope of this blog. I'll still be writing about music, but I'm also going to focus a lot more energy into examining local and unique business ideas and models; unique products, and services.

The world's economy as we know it has changed. In a time where business after business is scrambling to be just like everyone else, it's refreshing to see someone execute their unique ideas. I don't think that the upside down economy needs to be feared. The bell curve has been turned upside down and there is no more "middle".  You can either choose to go to the left and be cheap, fast, and below average; fall into "The Dip" in the middle and die; or you can go to the right and be extraordinary, surpass all expectations, and demand business.

"The Dip" is there to create scarcity. Companies shouldn't just be trying to survive The Dip, they should be using The Dip as an opportunity to create something extraordinary that people can’t help but talk about it, recommend it, and yes, choose it. Businesses need to understand that in order to survive today, they need to be different. They have two choices: Quit, or be Exceptional.

Inkfreak Inc. understands this.

What you won't find at Inkfreak is a lot of people, doing a lot of "stuff". You won't find a state of the art building right off Broadway in a busy downtown setting. You won't find a business that has been around for 60 years. You won't see little cubicles of people being busy, and you won't find walls full of Flash.

Hey, if that's what you want, go downtown, spin blindly, and when you open your eyes, you've found it!

But, what you will find, is exceptional work being done by passionate and driven individuals with a true desire to create amazing art. You will find a fun and inviting atmosphere that takes all "Tattoo Shop" stereotypes and throws them right out the window. You'll find an awesome environment located in a beautiful town with a well lit (natural lighting due to the glass window/walls) with a deck that overlooks the Apple River. Most importantly, you'll find awesome people with a real interest in the business itself, not people simply doing a "job".

But how did we get to Inkfreak?

<a href="http://www.digiave.net/inkfreak-inc-custom-tattoos/">Click to read more...</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why A Record Deal Is a Bad Idea</title>
		<link>http://www.digiave.net/why-a-record-deal-is-a-bad-idea/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-a-record-deal-is-a-bad-idea</link>
		<comments>http://www.digiave.net/why-a-record-deal-is-a-bad-idea/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 13:10:25 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Deal]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=528</guid>
		<description><![CDATA[There's this band. They're pretty ordinary, but they're also pretty good, so they've attracted some attention. They're signed to a moderate-sized "independent" label owned by a distribution company, and they have another two albums owed to the label. They're a little ambitious. They'd like to get signed by a major label so they can have some security: you know, get some good equipment, tour in a proper tour bus -- nothing fancy, just a little reward for all the hard work. To that end, they got a manager. He knows some of the label guys, and he can shop their next project to all the right people. He takes his cut, sure, but it's only 15%, and if he can get them signed then it's money well spent. Anyways, it doesn't cost them anything if it doesn't work. 15% of nothing isn't much! One day an A&#038;R scout calls them, says he's "been following them for a while now," and when their manager mentioned them to him, it just "clicked." Would they like to meet with him about the possibility of working out a deal with his label? Wow. Big Break time. They meet the guy, and y'know what -- he's not what they expected from a label guy. He's young and dresses pretty much like the band does. He knows all their favorite bands. He's like one of them. He tells them he wants to go to bat for them, to try to get them everything they want. He says anything is possible with the right attitude.

They conclude the evening by taking home a copy of a deal memo they wrote out and signed on the spot. The A&#038;R guy was full of great ideas, even talked about using a name producer. Butch Vig is out of the question — he wants 100 Gs and three points. Or they can have just anybody record it (like Warton Tiers, maybe-- cost you 5 or 7 grand) and have Andy Wallace remix it for 4 grand a track plus 2 points. It was a lot to think about. 
<a href="http://www.digiave.net/?p=528">Click here to read more...</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Whatever excites you, do it.</title>
		<link>http://www.digiave.net/whatever-excites-you-do-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whatever-excites-you-do-it</link>
		<comments>http://www.digiave.net/whatever-excites-you-do-it/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 20:31:05 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=524</guid>
		<description><![CDATA[For YEARS I let people talk me into things that just weren't right for me. I'll bet you have, too. I went down wrong paths, doing things I wasn't excited about, because someone or something convinced me it was what I “should” be doing.

I've recently figured out something that's made all the difference, and I've been happier and more successful since:

There's a compass in your gut that points two directions : <strong>EXCITING</strong> and <strong>DRAINING</strong>.

No matter what advice anyone gives you - no matter how smart the person telling you what to do - you need to let this compass override your other decisions.

<strong>Whatever excites you, go do it.</strong>

Whatever drains you, stop doing it.

<a href="http://www.digiave.net/?p=524">Click here to read more...</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Be Positive and Be Successful</title>
		<link>http://www.digiave.net/be-positive-and-be-successful/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=be-positive-and-be-successful</link>
		<comments>http://www.digiave.net/be-positive-and-be-successful/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 23:38:26 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=511</guid>
		<description><![CDATA[I’m aware life is not always as simplistic as the title of this post suggests, but how can people expect to succeed if they have a negative attitude towards everything? We all encounter people on a daily basis who live life with a “can’t do” ethic, and while a “can do” attitude doesn’t guarantee success, constantly thinking you can’t succeed will almost certainly guarantee failure.

Many people put off starting their own business because they think that they can’t because of numerous reasons; I would argue, however, that if you really want to start your own business then nothing should hold you back. No money? Bootstrap your business. Need to hold down your regular job? Work 5-9 building your business until you are in a position to rely on your business venture.

There are obstacles that are incredibly difficult to overcome; but being pessimistic and taking a negative view on challenges that you or your business face will almost certainly lead to hardship. View every challenge as an opportunity, and every problem as a way to gain experience and improve your business.

<a href="http://www.digiave.net/?p=511">Click to read more...</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hunter vs Farmer Music Business Theory</title>
		<link>http://www.digiave.net/hunter-vs-farmer-music-business-theory/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hunter-vs-farmer-music-business-theory</link>
		<comments>http://www.digiave.net/hunter-vs-farmer-music-business-theory/#comments</comments>
		<pubDate>Tue, 04 May 2010 01:12:13 +0000</pubDate>
		<dc:creator>Dallas McLaughlin</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.digiave.net/?p=481</guid>
		<description><![CDATA[Just as human civilization did 10,000 years ago, the music business also had a fork.  Except the music business changed mentality from Farmers, to Hunters, the exact opposite of what civilization had done.

At some point, probably around 1993, Hunters dressed in business suits ravaged the music industry.  Someone somewhere had been scanning the environment (the bushes) and went in for the kill.

What the Hunters failed to realize, is that the Music Industry is a Farmer driven industry.  The Hunters had been scanning a false market.  You can't blame them because that's the exact definition of a Hunter; <em>high risk, high reward</em>.  But what they didn't realize, was that the market was artificially inflated due to the fact that CD had just become the new medium so everyone on earth was rebuying their entire collection of cassette tapes they had just spent the last decade acquiring.

The Hunters hadn't been scanning the bushes long enough.

I'll rip a section from my previous blog, "<a title="Digital Avenue: Piracy Didn't Kill The Music Business" href="http://www.digiave.net/?p=91" target="_blank">Piracy Didn't Kill The Music Business...</a>"

<a href="http://www.digiave.net/?p=481">Click here to read more...</a>]]></description>
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		<slash:comments>5</slash:comments>
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