The Minnesota Ice Hawks Junior A hockey team moved to Rochester in 2002. Coming from a very small community they were caught a bit off guard by the high speed marketing landscape of Rochester. They knew they would need to gain interest in the team early, or risk missing out on the opportunity.
The Minnesota Ice Hawks Marketing Director contacted Digital Avenue in the summer of 2002. We worked together to develop an entire marketing campaign based off highly visible advertisements. Digital Avenue developed a web site, which included forums for the fans, blogs, player profiles, news feeds, and live scoring updates. In addition to the web site, we also developed the "Ice Hawk" logo, many advertisements for both magazine and newspaper printing, and multiple clothing designs. These Digital Avenue designs can still be seen all around Rochester.