Icon Personal Training is owned and operated by Ponce Saysomphou. Ponce holds the Minnesota state bench press record in his weight class, as well as winning Mr. USA 2002. Soon after winning Mr. USA he opened his own personal training service and called it Icon Personal Training.
Ponce knew he would need a strong marketing presence for his business to be successful. He had the idea to make a "production" out of the announcement of his service. He knew Digital Avenue would be able to pull off the graphics needed for this. We worked together to form movie type posters as a form of Viral Marketing. The posters were met with great enthusiasm and immediately grabbed the attention of any passerby.