Ponce Wear is a Southern Minnesota clothing line first developed in 2004. Ponce Wear's main focus is performance and casual wear. Being a brand new business they knew it would be difficult market to break into. With fewer and fewer privately owned clothing stores, its hard for a upstart clothing brand to get shelf space.
With help from Digital Avenue, Ponce Wear was able to launch marketing campaigns targeted at specific markets. This technique is known as "Sliver Casting". Instead of marketing to everyone, we only marketed to the most likely of consumers. This method allows our clients to save on advertising costs, and general overhead. Aside from the marketing, Digital Avenue was also able to provide clothing designs, posters, and graphics for all advertising purposes.